According to a study from the University of Missouri-Kansas City and the University of Kansas Medical Center, children’s brains are branded by corporations early on in life—even before they know how to read. Using MRI technology, the researchers found, for instance, that the areas of the brain controlling both rewards and appetite control “lit up” when a child was shown fast food logos, similarly to how they would if they were shown actual food. These results include children young enough that the areas of the brain governing self-control are not yet formed:
“Some research finds that children identify the golden arches for
McDonald’s before they know the letter M,” said Dr. Amanda Bruce. Click here to read the article and sources.